While doing some shopping at Wal-Mart, I noticed this excellent example of good user experience:
Here, take a closer look:
Pretty cool, huh? Just a little extra effort goes a long way to making the shopping experience better, and if Wal-Mart can consistently make that happen, more people will shop there. And they'll make more money. And everybody will be happy.
Welcome to what I want to do when I grow up. :)
Want more? Here's A Study in Usability.