RESUME

Sara Snow Resume

EDUCATION

The University of Texas at Austin
M.S., Information Studies

The University of West Georgia
B.A., English

SKILLS

Research Methods: Card sorting, competitive analysis, focus groups, guerrilla usability testing, heuristic evaluation, interviews, literature reviews, observations, paper prototype testing, usability testing, user profiles, rapid iterative testing, site visits, surveys 

Software: Figma, Google Analytics, Google Workspace, Microsoft Office, Qualtrics, SurveyMonkey, UserTesting, Zoom 

EXPERIENCE

Qualtrics (Provo, UT)
User Experience Researcher
March 2016–August 2021

  • Defined and led qualitative and quantitative research for the development of two core Qualtrics products

  • Created research roadmap and maintained regular cadence of collecting user data through variety of methods, including literature reviews, surveys, and interviews

  • Developed system for recruiting participants and managing user research panel

  • Conducted research across time zones and with non-native English speakers

  • Worked with designers, product managers, engineers, and other researchers to

    prioritize research in a fast-paced environment

  • Incorporated complex technical requirements into research

  • Authored reports and presentations to educate product team and company on

    research results

MasteryConnect (Salt Lake City, UT)
User Experience Researcher
May 2015–March 2016

  • Led user experience research by interacting with all levels of the company, including executive staff, product managers, designers, and engineers

  • Defined and drove qualitative and quantitative user data to inform planning, design, and development of MasteryConnect products

  • Developed practices for recruiting and scheduling participants for surveys, interviews, and site visits

  • Educated the company on methodologies and findings to motivate team members to gather user data and use it to inform product design

Google (Mountain View, CA)
User Experience Researcher
August 2014–May 2015

  • Conducted independent research on multiple aspects of Google Search, including Google Health, Google Translate, image search, and privacy and security

  • Collected and analyzed user behavior through lab studies, surveys, and interviews

  • Worked with designers, product managers, engineers, and other researchers to

    prioritize research in an extremely fast-paced and rapidly-changing environment

  • Incorporated complex technical requirements into research

  • Authored and shared research findings to diverse audiences through written reports

    and in-person presentations

  • Trained and mentored three research assistants

University of Texas Libraries (Austin, TX)
Graduate Research Assistant
September 2011–October 2013

  • Conducted research on multiple aspects of online search

  • Managed redesign of Life Science Library website, including documenting project requirements, creating wireframes, and implementing design into content management system

  • Monitored site statistics using and presented findings to library professionals

  • Authored and presented "Writing for the Web" seminar for library professionals

Habitat for Humanity International (Atlanta, GA)
Web Content Editor
July 2008–September 2011

  • Wrote and edited online copy for Habitat.org, including all homepage features

  • Developed guidelines and internal process for homepage feature publication

  • Established positive online presence for Habitat Twitter and blog accounts

  • Consulted with content owners and subject matter experts to understand information needs and develop and coordinate site content

  • Researched and organized content to ensure information was accurate, consistent, current, and in compliance with Habitat style guidelines and web best practices

Centers for Disease Control (CDC) (Atlanta, GA)
Front-end Web Developer
June 2006–July 2008

  • Developed static internet and intranet pages and served as technical resource for staff throughout the CDC's Health Promotion Center

  • Worked with research scientists, project managers, usability researchers, and designers to meet the health information needs of key audiences

  • Evaluated and edited site content to ensure information was accurate, consistent, current, and in compliance with CDC style guidelines

  • Tracked site statistics using and reported trends to division leads

  • Reviewed materials posted to website to ensure content and design adhered to policies and standards of Section 508 of the U.S. Rehabilitation Act

University of West Georgia Communications and Marketing (Carrollton, GA)
Web Content Manager
August 2005–June 2006

  • Conducted user experience research for the university, including card sort and focus group, with 20 prospective students, and used findings to inform site redesign

  • Consulted various departments to develop university-wide site content and reflect positive web presence

  • Created well-written and engaging content for the Communications website

PUBLICATIONS

Larson, Jerrod, Sara Snow, and Daryl Pinkal. “Case Study: How to Build a Digital User Experience Monitoring System.” Boxes and Arrows, 20 Feb. 2018, boxesandarrows.com/case-study-how-to-build-a-digital-user-experience-monitoring-system/.

Snow, Sara. “Religiosity and Techno-Spiritual Practices of Young Adult Latter-Day Saints.” Repositories.lib.utexas.edu, 1 Dec. 2013, repositories.lib.utexas.edu/items/252181fc-1a2a-4932-a231-601427b5ff03.

Kim, Henna and Sara Snow. “Collaboration on a Large-Scale, Multi-Touch Display.” Association for Computing Machinery. 23 Feb. 2013, https://doi.org/10.1145/2441955.2441997.