RESUME

Sara Snow Resume

PROFESSIONAL SUMMARY

UX Researcher with 10+ years of experience shaping research strategy and informing digital product development. Experienced in leading qualitative and quantitative research, translating user insights into product recommendations, and building scalable research capabilities. Integrates AI into research practice to support literature review, synthesis, and analysis.

EDUCATION

The University of Texas at Austin
M.S., Information Studies

The University of West Georgia
B.A., English
Minor in Biology

SKILLS

Research Methods: User interviews, usability tests, rapid iterative tests, diary studies, focus groups, site visits, surveys, card sorts, heuristic evaluation, literature reviews.

Research Operations and AI: Participant recruitment, Qualtrics, SurveyMonkey, UserTesting, FigJam. Copilot, Gemini, and ChatGPT for prompting; Replit and Lovable for vibe coding. 

EXPERIENCE

Utah Valley University
Adjunct Faculty Instructor, Part-time
Orem, UT | December 2024–Present

  • Develop instructional content and co-teach an interaction design and research course, helping students build foundational skills in design and research practice.

Zions Bancorporation
User Experience Researcher
Midvale, UT | November 2024–Present

  • Own generative and evaluative research across enterprise retail banking products to uncover customer needs, evaluate experiences, and inform product decisions.

  • Partner with Product, Design, and Analytics teams to translate customer insights into actionable recommendations that inform product decisions.

  • Design and distribute surveys to complement qualitative research methods.

  • Integrate AI into qualitative research workflows to review existing literature, synthesize themes from interview transcripts, and analyze data.

Qualtrics
User Experience Researcher
Provo, UT | March 2016–August 2021

  • Owned research strategy across two core products, planning and leading research to inform product development and decision-making.

  • Established a participant recruitment system and company-wide user research panel to support research across the organization.

  • Partnered with Product Management to develop a user feedback monitoring system adopted across all products.

  • Synthesized research findings into actionable recommendations aligned with product and business priorities.

  • Educated cross-functional team members on research methods and best practices to strengthen user-centered product development.

MasteryConnect
User Experience Researcher
Salt Lake City, UT | May 2015–March 2016

  • Developed and implemented mixed-methods research strategies to identify user needs and product pain points.

  • Built stakeholder relationships across the organization to advocate for user-centered design and research-informed product decisions.

  • Communicated research findings and recommendations to internal teams to support product improvements.

Google
User Experience Researcher
Mountain View, CA | August 2014–May 2015

  • Conducted user research across Google Search experiences, including Google Health, Google Translate, image search, and privacy and security.

  • Investigated user behavior through lab studies, surveys, and interviews to understand user needs and experiences.

  • Partnered with Product, Engineering, Design, and research colleagues to prioritize research in a fast-paced product environment.

  • Incorporated technical and business requirements into research planning and execution.

  • Trained and mentored three research assistants, all of whom were promoted to user experience researcher roles.

University of Texas Libraries
Graduate Research Assistant
Austin, TX | September 2011–October 2013

  • Managed redesign of Life Science Library website by identifying opportunities for user experience innovation and improvement

  • Developed wireframes based on research insights to inform design

  • Monitored and reported on key site metrics, such as page views, bounce rates, and traffic sources

  • Authored and presented "Writing for the Web" seminar for library professionals

Habitat for Humanity International
Web Content Editor
Atlanta, GA | July 2008–September 2011

  • Wrote and edited online copy for Habitat.org, including all homepage features

  • Developed guidelines and internal process for homepage feature publication

  • Established positive online presence by creating content for social media accounts

  • Collaborated closely with stakeholders to understand information needs and to develop and coordinate site content

  • Proofread and edited site copy and content to ensure accuracy, consistency, and compliance with style guidelines and web best practices

Centers for Disease Control (CDC)
Front-end Web Developer
Atlanta, GA | June 2006–July 2008

  • Developed static internet and intranet pages and served as technical resource for staff throughout the CDC's Health Promotion Center

  • Built relationships with research scientists, program managers, and subject-matter experts to meet the health information needs of key audiences

  • Evaluated and edited site content to ensure information was current, accurate, consistent, and in compliance with style guidelines

  • Monitored key site metrics and reported trends to division leads

  • Reviewed site materials and documentation to ensure content and design adhered to policies and standards of Section 508 of the U.S. Rehabilitation Act

University of West Georgia Communications and Marketing
Web Content Manager
Carrollton, GA | August 2005–June 2006

  • Conducted user experience research for the university, including card sort and focus group, with 20 prospective students, and used findings to inform site redesign

  • Consulted various departments to develop university-wide site content and reflect positive web presence

  • Created well-written and engaging content for the Communications website

PUBLICATIONS

Larson, Jerrod, Sara Snow, and Daryl Pinkal. “Case Study: How to Build a Digital User Experience Monitoring System.” Boxes and Arrows, 20 Feb. 2018, boxesandarrows.com/case-study-how-to-build-a-digital-user-experience-monitoring-system/.

Snow, Sara. “Religiosity and Techno-Spiritual Practices of Young Adult Latter-Day Saints.” Repositories.lib.utexas.edu, 1 Dec. 2013, repositories.lib.utexas.edu/items/252181fc-1a2a-4932-a231-601427b5ff03.

Kim, Henna and Sara Snow. “Collaboration on a Large-Scale, Multi-Touch Display.” Association for Computing Machinery. 23 Feb. 2013, https://doi.org/10.1145/2441955.2441997.