RESUME

Sara Snow Resume

EDUCATION

The University of Texas at Austin
M.S., Information Science

The University of West Georgia
B.A., English

SKILLS

Research Methods: A/B testing, card sorting, competitive analysis, focus groups, heuristic evaluation, interviews, literature reviews, observation, paper prototype testing, usability testing, user profiles, rapid iterative testing, site visits, surveys

Software: ChatGPT, Figma, Google Analytics, Google Workspace, Microsoft Office, Microsoft 365 Copilot, Qualtrics, Replit, SurveyMonkey, UserTesting, Zoom 

EXPERIENCE

Zions Bancorporation (Midvale, UT)
User Experience Researcher
November 2024–Present

  • Lead and execute generative and evaluative research across enterprise retail banking products

  • Collaborate with product managers, engineers, designers, and cross-functional teams to advocate for the customer and improve products and services 

  • Effectively communicate insights and recommendations that align with division goals and company strategic vision

Utah Valley University (Orem, UT)
Adjunct Faculty Instructor, Part-time
December 2024–Present

  • Create instructional content and co-teach Interaction Design and Research (DWDD 4240) in Department of Web Design and Development

Qualtrics (Provo, UT)
User Experience Researcher
March 2016–August 2021

  • Collaborated closely with product managers, engineers, designers, and cross-functional teams to plan and lead research activities for two core products

  • Established system for participant recruitment and company-wide user panel

  • Partnered with product management to build a user feedback monitoring system that was used across all products

  • Synthesized research findings into actionable insights that aligned with product and business goals

  • Presented findings and recommendations to stakeholders, influencing product development and strategy

  • Educated team members on research methodologies and best practices to foster user-centered culture

  • Conducted research across time zones and with non-native English speakers

MasteryConnect (Salt Lake City, UT)
User Experience Researcher
May 2015–March 2016

  • Developed and implemented mixed-method research strategies to identify user needs and pain points of all products

  • Established and maintained strong relationships with stakeholders at all levels of the company to advocate for user-centered design principles and practices

  • Successfully communicated findings and recommendations to internal teams

Google (Mountain View, CA)
User Experience Researcher
August 2014–May 2015

  • Conducted user research on multiple aspects of Google Search, including Google Health, Google Translate, image search, and privacy and security

  • Collected and analyzed user behavior through lab studies, surveys, and interviews

  • Collaborated with product managers, engineers, designers, and other researchers to prioritize research in a fast-paced and rapidly-changing environment

  • Incorporated complex technical and business requirements into research

  • Authored and presented research findings to diverse audiences through written reports and in-person presentations

  • Trained and mentored three research assistants, who were all promoted to user experience researchers

University of Texas Libraries (Austin, TX)
Graduate Research Assistant
September 2011–October 2013

  • Managed redesign of Life Science Library website by identifying opportunities for user experience innovation and improvement

  • Developed wireframes based on research insights to inform design

  • Monitored and reported on key site metrics, such as page views, bounce rates, and traffic sources

  • Authored and presented "Writing for the Web" seminar for library professionals

Habitat for Humanity International (Atlanta, GA)
Web Content Editor
July 2008–September 2011

  • Wrote and edited online copy for Habitat.org, including all homepage features

  • Developed guidelines and internal process for homepage feature publication

  • Established positive online presence by creating content for social media accounts

  • Collaborated closely with stakeholders to understand information needs and to develop and coordinate site content

  • Proofread and edited site copy and content to ensure accuracy, consistency, and compliance with style guidelines and web best practices

Centers for Disease Control (CDC) (Atlanta, GA)
Front-end Web Developer
June 2006–July 2008

  • Developed static internet and intranet pages and served as technical resource for staff throughout the CDC's Health Promotion Center

  • Built relationships with research scientists, program managers, and subject-matter experts to meet the health information needs of key audiences

  • Evaluated and edited site content to ensure information was current, accurate, consistent, and in compliance with style guidelines

  • Monitored key site metrics and reported trends to division leads

  • Reviewed site materials and documentation to ensure content and design adhered to policies and standards of Section 508 of the U.S. Rehabilitation Act

University of West Georgia Communications and Marketing (Carrollton, GA)
Web Content Manager
August 2005–June 2006

  • Conducted user experience research for the university, including card sort and focus group, with 20 prospective students, and used findings to inform site redesign

  • Consulted various departments to develop university-wide site content and reflect positive web presence

  • Created well-written and engaging content for the Communications website

PUBLICATIONS

Larson, Jerrod, Sara Snow, and Daryl Pinkal. “Case Study: How to Build a Digital User Experience Monitoring System.” Boxes and Arrows, 20 Feb. 2018, boxesandarrows.com/case-study-how-to-build-a-digital-user-experience-monitoring-system/.

Snow, Sara. “Religiosity and Techno-Spiritual Practices of Young Adult Latter-Day Saints.” Repositories.lib.utexas.edu, 1 Dec. 2013, repositories.lib.utexas.edu/items/252181fc-1a2a-4932-a231-601427b5ff03.

Kim, Henna and Sara Snow. “Collaboration on a Large-Scale, Multi-Touch Display.” Association for Computing Machinery. 23 Feb. 2013, https://doi.org/10.1145/2441955.2441997.