View a PDF: Sara Snow Resume (55KB) 


The University of Texas at Austin
Master of Science in Information Studies

December 2013

The University of West Georgia
Bachelor of Arts in English

July 2005


User Experience: Heuristic evaluation, competitive analysis, user profiles/personas, usability testing, interviews, card sorting, surveys, paper prototype testing, eye tracking 

Software: Visio, Axure, Photoshop, Dreamweaver, Drupal, Camtasia, Google Analytics, SurveyMonkey,

Coding: HTML, CSS, some JavaScript and PHP 


User Experience Researcher

Provo, UT
March 2016–Present

  • Define and drive both qualitative and quantitative research for the development two core Qualtrics products
  • Build and maintain a research roadmap and a regular cadence of gathering user data
  • Drive the process of defining a set of usability criteria to measure effectiveness, satisfaction, and engagement of Qualtrics products
  • Set up practice for recruiting participants and maintaining user research panel
  • Educate company on research methodologies and inspire team members at all levels to gather better user data and to act on it appropriately

User Experience Researcher

Salt Lake City, UT
May 2015–March 2016

  • Lead UX research by interacting with all levels of the company, including executive staff, product managers, UX designers, and engineers
  • Define and drive both qualitative and quantitative user data to inform planning, design, and development of MasteryConnect products
  • Create and maintain research roadmap and regular schedule of usability testing
  • Set up practices for recruiting and scheduling participants
  • Educate the company on research methodologies and evangelize findings to motivate team members to gather user data and use it to inform product design

User Experience Researcher

Mountain View, CA
August 2014–May 2015

  • Conducted research on multiple aspects of online search
  • Collected and analyzed user behavior through lab studies, online studies, and café studies
  • Worked with designers, product managers, engineers, and research managers to prioritize research opportunities in a fast-paced, rapidly-changing environment
  • Evangelized research findings to diverse audiences through written reports and oral presentations
  • Mentored three research assistants

University of Texas Libraries
Graduate Research Assistant

Austin, TX
September 2011–October 2013

  • Conducted research on multiple aspects of how users experience online search
  • Managed redesign of Life Science Library website, from interviewing stakeholders and documenting project requirements to creating wireframes and implementing the design into a content management system
  • Monitored site statistics using Google Analytics and presented findings to library professionals in a State of the Web report
  • Presented “Writing for the Web” seminar for library professionals
  • Updated Web pages using Dreamweaver and Drupal

Habitat for Humanity International
Web Content Editor

Atlanta, GA
July 2008–September 2011

  • Wrote and edited online copy for, including all homepage features
  • Developed guidelines and internal process for homepage feature publication
  • Established positive online presence on Habitat Twitter and blog accounts
  • Consulted content owners to understand their information needs and develop and coordinate site content
  • Researched and organized content to ensure information was accurate, consistent, current, and in compliance with Habitat style guidelines and Web best practices

Centers for Disease Control (CDC)
Web Designer/Developer

(Contract with Business Computer Applications)
Atlanta, GA
June 2006–July 2008

  • Developed static Internet and Intranet pages and served as a technical resource for staff throughout the CDC’s health promotion center
  • Worked with research scientists, project managers, usability researchers, and designers to meet the health information needs of key audiences
  • Evaluated and edited site content to ensure information was accurate, consistent, current, and in compliance with CDC style guidelines
  • Tracked site statistics using Omniture Site Catalyst and reported trends to division leads
  • Reviewed materials posted to websites to ensure content and design adhered to policies and standards of Section 508 of the U.S. Rehabilitation Act


Kim, H. and Snow, S. (2013). Collaboration on a Large-scale, Multi-touch Display: Asynchronous Interaction and Multiple-Input Use. Poster presented at the CSCW 2013. February 2013